ALL Swimwear on Sale! 20-60% Off!

In-Store Services

La Lingerie's specialty is private and educational fittings for lingerie and swimwear. Fitters are highly trained with a combined 20 years of fit experience. 

Now Offering: Private Shopping
Book your appointment and request to be the only client in store!
Call (608) 630 - 9294 to book private shopping


In-Store Hours: Tuesday - Friday 10 - 6 Saturday 10 - 4 

Currently appointment-only due to Covid-19

Online Shopping available 24/7

Fittings Offered: Traditional Bra Fittings, Swimwear Fittings, Bra & Swim Fittings, Boudoir Lingerie Fittings, Specialty fittings such as Special Occasions, Nursing, Post- Surgery, Wireless, and more! 
Call (608) 630 - 9294 ~ Text (608) 867 - 4059 ~ Email

What is involved in a La Lingerie Fitting?

A fitting at La Lingerie starts with a conversation about your lingerie and/or swimwear history and preferences: likes, dislikes, past fit issues and style desires. Then, we'll explain how to take a band measurement on yourself and determine size by trying on 1 - 3 bras all while walking you client through La Lingerie's step-by-step bra adjustment process. Once size is determined, your fitter will pull all products for you in your size, usually between 10 - 25 items. Your fitter will help you check each style to determine if it's the best fit for you or not. It is a full educational experience! Your fitter will be available during each step of the process to make sure you can leave confident in the great fit of your new items.  

Covid Safety Measures In-Store at La Lingerie
~ Appointment-only to allow 5 or less people total in shop at a time

~2,000 Sq ft space ensures ample space for social distancing
~ Masks worn by all, at all times
~ Fitting rooms disinfected before and after every fitting
~ 25 ft ceilings to create strong air flow and circulation
~ Fans in fitting room to allow for air circulation 
~ Staff & Clients all socially distanced, 6 ft, from each other at all times during fittings, transactions, and when browsing product

Location, Accessibility & Construction

The historic building has 12 stairs up to our location. Please call to book accessible fitting or choose our virtual options. La Lingerie Shop is located in the Historic Train Depot on W Washington Ave behind Motorless Motions Bike Shop and not visible from the street. fitting: 608 - 630 - 9294. The building is also currently under construction. Park in designated La Lingerie parking and walk through minor construction to our entrance, or park near Motorless Motions Bike Shop and walk through the bike shop to our shop.

Gift Certificates

Gift your loved ones the La Lingerie Experience

Purchase your Gift Certificate today in-store or by phone/text!

*Please do not send credit card information over text, we ask that you call it in instead* 

Call (608) 630 - 9294 ~ Text (608) 867 - 4059

Bras average $90

Panties average $35

Boudoir Lingerie average $75

Swimsuit average $140

*Currently gift cards can be redeemed in-store and for purchases over-the-phone. Want to use your gift certificate over the phone? Call us to ask for style suggestions that we can ship to your home!*