Sales closed for two weeks while we complete our transition to be online-only. Products will be available again on August 12th. La Lingerie is unable to take emails, calls or texts at this time.

Appointment-Only Boutique & Online Shop

Important Update: We are no longer booking appointments at this time. La Lingerie will be closing it's physical space on July 24th and we are currently booked out with appointments until that date. We are also unable to offer any drop ins or open shopping at this time. We know this is sad for the many who have not been able to book a fitting, but due to low staffing because of the pandemic, we are just unable to offer any more services to clients at this time. If you have an appointment already booked, it still remains and has gone unchanged.

Business changes and decisions are hard. The La Lingerie Leadership team is doing their best to adapt to the environment and the business and personal needs of it's leaders. Small business is often created and maintained by only one or two individuals and sometimes things change for those individuals.

The great news: La Lingerie Online Shopping available 24/7! You can stop La Lingerie online even past July 24th! New products added daily! Are you a current La Lingerie client? Take out your products and look at their size, brand and code and purchase that way. Or use the size as a guide and find new products with the famous La Lingerie Fit Tips to help you when you purchase.

Please note that we are unable to accommodate drop-ins or browsing at this time. Please do not drop in as we will not be able to let you in due to the high volume of appointments and low staffing due to the pandemic.

We are also unable to take your calls, texts or emails at this time. Please stay abreast to changes.


The La Lingerie Difference ~Inclusive Sizing offering 120 sizes A - JJ, 2 - 24, XS - 4X ~ Expert Lingerie & Swim fitters ~ International brands ~ Established in 2010, La Lingerie offers an educational and pampering lingerie and swim experience. Offering fittings and consults, for all sizes, in-person and online. Fittings for Bras, Swimwear, Boudoir, Nursing, Post-Surgery Fittings and more

*Currently suspended*: Call /Text (608) 867-4059 ~ Email 

640 W Washington Ave, Ste 201 Madison, WI 53703

Wed - Fri 10 - 6 & Sat 10 - 4 ~ Closed Sunday/Monday


Simone Perele    Chantelle    Cosabella   Prima Donna  Marie Jo    Wacoal   Natori    Elomi    Freya    Fantasie    Else     Anita   Vanilla Night & Day    Naked Princess    Oh La La Cheri  Ajour  Tara Grinna    Gottex    Jets    Seafolly   

Award Winning

La Lingerie has been recognized as one of the top 35 boutiques in North America. In 2018 La Lingerie won the Trail Blazer Award for it's Lingerie & Swim Fashion Show Benefit.


The historic building has 12 stairs up to our location. Please call to book accessible fitting or choose our virtual options.

I am so happy I decided to make the visit. As a full figured woman I have trouble finding a good fit. In department store fittings they don't carry my size so I can't try them on. I not only found a great fit, I left with 4 new bras. The prices are right in line with others I have purchased. I didn't have sticker shock at all. The fitting was handled in a professional manner, it was similar to visiting a seamstress. I will absolutely be recommending La La Lingerie to my friends and be making more visits in the future.

Katherine T

Wish I had done this sooner! My fitter was fantastic and really helpful. They are super body positive and seem to really just want to help women feel comfortable in their own skin (and underwear) no matter their size. A million times better experience than anything I've tried in the past. Seriously, ladies... skip VS and go here instead! Thank you for your help today!

Amanda T

Took my girlfriend there because she could never find a great fitting bra anywhere, she is a 30F, which most places would never have. Megan was her adviser and its so nice how to get a no rush one on one experience to find the 'right' bra. My girlfriend is so very happy with the service and products. And for partners I like the wish-list, makes holidays and just because gifts easy :))

Thank you for taking such good care of my lovely partner!!!

Joseph R

Love this place. Consultants are professional, friendly, and so knowledgeable. They just want to make sure that you and your girls are comfortable :)

Kayla S

Very educational thorough bra fitting! Finally understand why my bras were killing me. Bought an awesome strapless bra and cute lingerie here. Pricy yes. Worth it? Double yes.

Prisca E

A good bra is worth everything. These women know how to fit. They are sensitive, knowledgable and the only place I will go for my bras!!!!

Deeya P

La Lingerie's New Blog

From the Fitting Room offers educational posts on bra styles, fitting and fit-solutions!