ALL items 40% off NOW! Use code lalingerie40 at checkout ~ ALL SALES ARE FINAL

Online Boutique

La Lingerie's is now Online-Only!

The Madison, WI in-store location is closed.

We're excited to keep La Lingerie online shopping open to offer our great products at the click of a button!


The La Lingerie Difference ~Inclusive Sizing offering 120 sizes A - JJ, 2 - 24, XS - 4X ~ International brands ~ Established in 2010

Email ~ Please allow 48 hrs for a response ~No phone or texting availabe at this time

La Lingerie Fit Advice & Database Look-Up

At this time, La Lingerie is unable to offer fit advice or client database look-ups. Please refer to your past purchased products and their tags for your size and preferred styles, your emailed or printed receipts, as well as the La Lingerie "Fit Tips" given on each product on our website to help you make your purchase.

Product Ordering

La Lingerie is also not ordering or special ordering any new sizes/styles at this time. Please make your selections from our current stock on our website. 

Gift Card & Store Credit Codes

Unfortunately our system has had a glitch and the codes given out are not working properly. Email with NEW CODE in the subject. We will send a new code ASAP so you can use it on the discounted items!



Simone Perele    Chantelle    Cosabella   Prima Donna  Marie Jo    Wacoal   Natori    Elomi    Freya    Fantasie    Else     Anita   Vanilla Night & Day    Naked Princess    Oh La La Cheri  Ajour  Tara Grinna    Gottex    Jets    Seafolly   

Award Winning

La Lingerie has been recognized as one of the top 35 boutiques in North America. In 2018 La Lingerie won the Trail Blazer Award for it's Lingerie & Swim Fashion Show Benefit.

I am so happy I decided to make the visit. As a full figured woman I have trouble finding a good fit. In department store fittings they don't carry my size so I can't try them on. I not only found a great fit, I left with 4 new bras. The prices are right in line with others I have purchased. I didn't have sticker shock at all. The fitting was handled in a professional manner, it was similar to visiting a seamstress. I will absolutely be recommending La La Lingerie to my friends and be making more visits in the future.

Katherine T

Wish I had done this sooner! My fitter was fantastic and really helpful. They are super body positive and seem to really just want to help women feel comfortable in their own skin (and underwear) no matter their size. A million times better experience than anything I've tried in the past. Seriously, ladies... skip VS and go here instead! Thank you for your help today!

Amanda T

Took my girlfriend there because she could never find a great fitting bra anywhere, she is a 30F, which most places would never have. Megan was her adviser and its so nice how to get a no rush one on one experience to find the 'right' bra. My girlfriend is so very happy with the service and products. And for partners I like the wish-list, makes holidays and just because gifts easy :))

Thank you for taking such good care of my lovely partner!!!

Joseph R

Love this place. Consultants are professional, friendly, and so knowledgeable. They just want to make sure that you and your girls are comfortable :)

Kayla S

Very educational thorough bra fitting! Finally understand why my bras were killing me. Bought an awesome strapless bra and cute lingerie here. Pricy yes. Worth it? Double yes.

Prisca E

A good bra is worth everything. These women know how to fit. They are sensitive, knowledgable and the only place I will go for my bras!!!!

Deeya P

La Lingerie's New Blog

From the Fitting Room offers educational posts on bra styles, fitting and fit-solutions!