In-Store & Online Boutique

The La Lingerie Difference

Inclusive Sizing ~ Highly trained fitters ~ International brands

Established in 2010, La Lingerie offers an educational and pampering lingerie and swim experience. Offering fittings and consults, for all sizes, in-person and online. Fittings for Bras, Swimwear, Boudoir, Nursing, Post-Surgery Fittings and more

American lingerie stores carry 30 sizes, La Lingerie carries over 120 sizes, A - JJ, 2 - 24, XS - 4X, to ensure all women can find their perfect fit. Special Ordering available.

We are currently offering in-store shopping by appointment only.

Call (608) 630-9294 ~ Text (608) 867-4059 ~ Email info@lalingerieshop.com 

640 W Washington Ave, Ste 201 Madison, WI 53703

In-Store Hours ~ Tues - Fri 10 - 6 & Sat 10 - 4 ~ Closed Sunday/Monday

Online shopping available 24/7

La Lingerie has been internationally recognized for 9 years by the Best of Intima Lingerie Magazine as one of the top 35 lingerie boutiques in North America, La Lingerie is known for it's unique appointment-based, educational fitting boutique model. In 2018 La Lingerie won the Trail Blazer Award for it's Lingerie & Swim Fashion Show Benefit.

Brands

Simone Perele    Chantelle    Cosabella   Prima Donna  Marie Jo    Wacoal   Natori    Elomi    Freya    Fantasie    Else     Anita   Vanilla Night & Day    Naked Princess    Oh La La Cheri  Ajour  Tara Grinna    Gottex    Jets    Seafolly   

Just Arrived!

  • Simone Perele Saga Demi - Lemonade Just In!
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    $120.00
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  • Simone Perele Saga Boyshort
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    $70.00
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  • Simone Perele Saga Thong
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    $60.00
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  • Simone Perele Promesse Lace Full Cup - TOP SELLER!
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    $115.00
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  • Simone Perele Promesse Boyshort
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    $65.00
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  • Simone Perele Promesse Demi
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    $110.00
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  • Simone Perele Promesse Tanga
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    $50.00
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  • Freya Jungle Oasis Underwire Bikini Top
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    $68.00
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I am so happy I decided to make the visit. As a full figured woman I have trouble finding a good fit. In department store fittings they don't carry my size so I can't try them on. I not only found a great fit, I left with 4 new bras. The prices are right in line with others I have purchased. I didn't have sticker shock at all. The fitting was handled in a professional manner, it was similar to visiting a seamstress. I will absolutely be recommending La La Lingerie to my friends and be making more visits in the future.

Katherine T

Wish I had done this sooner! My fitter was fantastic and really helpful. They are super body positive and seem to really just want to help women feel comfortable in their own skin (and underwear) no matter their size. A million times better experience than anything I've tried in the past. Seriously, ladies... skip VS and go here instead! Thank you for your help today!

Amanda T

Took my girlfriend there because she could never find a great fitting bra anywhere, she is a 30F, which most places would never have. Megan was her adviser and its so nice how to get a no rush one on one experience to find the 'right' bra. My girlfriend is so very happy with the service and products. And for partners I like the wish-list, makes holidays and just because gifts easy :))

Thank you for taking such good care of my lovely partner!!!

Joseph R

Love this place. Consultants are professional, friendly, and so knowledgeable. They just want to make sure that you and your girls are comfortable :)

Kayla S

Very educational thorough bra fitting! Finally understand why my bras were killing me. Bought an awesome strapless bra and cute lingerie here. Pricy yes. Worth it? Double yes.

Prisca E

A good bra is worth everything. These women know how to fit. They are sensitive, knowledgable and the only place I will go for my bras!!!!

Deeya P

La Lingerie's New Blog

From the Fitting Room offers educational posts on bra styles, fitting and fit-solutions!

Blog